E-commerce 2020-2021 : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

By:

Laudon, Kenneth C, 1944- [author.]

Contributor(s):

Traver, Carol Guercio [author.]

Publication details: Upper Saddle River : Pearson, 2020.Edition: Sixteenth edition; Global editionDescription: 912 pages ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292343167 (pbk.) :

Subject(s):

LOC classification:

HF5548.32

Summary: An in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy.

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Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.872/LAU (Browse shelf(Opens below))	Available		7412336831
2 week loan	Hockney Library Main Floor	658.872/LAU (Browse shelf(Opens below))	Available		741233684X

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An in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy.

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E-commerce 2020-2021 : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

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