Includes bibliographical references and index.

Over the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. This book provides the inside stories on some of the most pivotal campaigns, while narrating the developmemt of the PR and communications business. It examines ten campaigns in detail, from the 1970s to the present day, explaining their strategy and tactics; looking at the imagery and icons they created; and interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects.