Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan.

By:

Ryan, Damian [author.]

Publication details: London : KoganPage, 2020.Edition: Fifth editionDescription: 416 pages : illustrations (black and white) ; 24 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781789666038 (hbk.) :
9781789666014 (pbk.) :

Subject(s):

DDC classification:

LOC classification:

HF5415.1265 .R93 2020

Summary: This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future.

List(s) this item appears in: Access to HE Unit: Marketing Communication

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.872/RYA (Browse shelf(Opens below))	Available		741245642X
2 week loan	Hockney Library Main Floor	658.872/RYA (Browse shelf(Opens below))	Available		7412456438

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Previous	658.872/RYA The best digital marketing campaigns in the world. II /	658.872/RYA The best digital marketing campaigns in the world. II /	658.872/RYA Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns /	658.872/RYA Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns /	658.872/STE The direct to consumer playbook : the stories and strategies of the brands that wrote the DTC rules /	658.872/TUT Social media marketing /	658.872/TUT Principles of marketing for a digital age /	Next

Previous edition: 2017.

Includes index.

This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future.

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Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan.

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