Brand.new.

Contributor(s):

Publication details: London : V&A, 2001.Description: 224 p. : ill. (chiefly col.), facsims. (some col.), ports. ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781851773244 (pbk.) :

Subject(s):

LOC classification:

HD69.B7

Summary: Published to coincide with a major V&A exhibition, this work takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st-century.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.827/PAV (Browse shelf(Opens below))	Available		7412408603

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Previous	658.827/CON Contemporary issues in branding /	658.827/LAS Business on a mission : how to build a sustainable brand /	658.827/LUR How Coca-Cola took over the world :	658.827/PAV Brand.new.	658.827/ROS Strategic brand management.	658.827/ROW Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /	658.827/ROW Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /	Next

Originally published: 2000.

Editor, Jane Pavitt.

Includes bibliographical references (p. 217-219) and index.

Published to coincide with a major V&A exhibition, this work takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st-century.

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Brand.new.

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