Previous edition: Sheffield: Greenleaf Publishing, 2016.

Includes bibliographical references and index.

'Business on a Mission' is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging Gen Z consumer base; how to use social missions to drive sales in retail and with B2B customers; how to preserve reputation and licence to operate by working in partnership with not-for-profit organisations; and how to attract and retain the best talent by demonstrating a genuine social purpose. This second edition looks at how businesses and brands like Dove are now linking social and environmental goals.