Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

By:

Kingsnorth, Simon [author.]

Publisher: London : KoganPage, 2022Edition: Third editionDescription: xvi, 399 pages : illustrations (black and white) ; 24 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781398605992 (hbk.) :

Subject(s):

LOC classification:

HF5548.32

Summary: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. 'Digital Marketing Strategy' covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalisation, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.872/KIN (Browse shelf(Opens below))	Available		7412325155

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Previous edition: 2019.

Includes bibliographical references and index.

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. 'Digital Marketing Strategy' covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalisation, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.

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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

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