Includes bibliographical references and index.

1. The Sports and Media Partnership 2. The Beginnings of Televised Sport 3. The Modern Era Creates a New Sports TV Reality 4. Pro Football Was Made for Television 5. ESPN Becomes the First 24/7 Connection to Sports 6. Programming Sports for Viewers and Advertisers 7. Producing Live Sports Broadcasts 8. Live Sports Commentary and Analysis 9. Sports Coverage that Spans the Globe 10. Advertising Drives the Sports Engine 11. The Power Game 12. How Politics and Government Influence Sports Television 13.The Social and Cultural Impact of Televised Sport 14. Coming Up Next

* Fully revised and updated to explore the impact of COVID-19 driven accelleration of new technologies and delivery platforms, including streaming, piracy and new subscription services * Updated to explore political activism in sports, including Black Lives Matter, Colin Kaepernik, and "taking the knee" * More international in scope, with examples from global sports broadcasting and emerging sports. There is also increased coverage of women's sports, and equality, inclusion and gender issues * Very well pitched, with an accessible writing style and tone informed by the the author's background as a practitioner * Authored by an Emmy-award-winning sports television producer and enriched with evocative personal anecdotes from the author's experiences in practice, making for an engaging and memorable learning experience * Practical, nuts-and-bolts approach reveals how and why decisions are made by broadcasters and how they operate * Well structured and sub-sectioned chapters that make navigation and learning easy

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