Principles of marketing / Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He.

By:

Kotler, Philip [author.]

Contributor(s):

Publication details: Harlow, England : Pearson, 2020.Edition: Eighth European editionDescription: xxvii, 689 pages : illustrations (colour) ; 28 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292269566 (pbk.) :

Subject(s):

LOC classification:

HF5415

Summary: 'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

List(s) this item appears in: HNC/HND Business Unit 2: Marketing Processes and Planning | Access to HE Business | Access to HE Unit: Principles of Marketing Strategy | Access to HE Unit: Introduction to Marketing

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.8/KOT (Browse shelf(Opens below))	Available		7412430285

Previous edition: 2017.

Includes bibliographical references and index.

'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

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Principles of marketing / Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He.

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