Visual merchandising : window displays and in-store experience / Tony Morgan.
Publisher: London : Laurence King Publishing, 2021Edition: Fourth editionDescription: 224 pages : illustrations (colour) ; 28 cmContent type:- text
- still image
- unmediated
- volume
- 9781913947323 (pbk.) :
- HF5845
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 741.6/MOR (Browse shelf(Opens below)) | Available | 7412461466 | ||
| 2 week loan | Hockney Library Main Floor | 741.6/MOR (Browse shelf(Opens below)) | Available | 7412461458 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 741.6/KRI Visualizing ideas : | 741.6/LEM Lemon poppy seed : | 741.6/LOG Logoism : | 741.6/MOR Visual merchandising : window displays and in-store experience / | 741.6/MOR Visual merchandising : window displays and in-store experience / | 741.6/SID Creativity : | 741.601/KAR The design method : a philosophy and process for functional visual communication / |
Previous edition: 2016.
Includes bibliographical references and index.
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.
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