Artist management for the music business : manage your career in music, manage the music careers of others / Paul Allen.

By: Publisher: New York : Focal Press, 2022Edition: Fifth editionDescription: 392 pages : illustrations (black and white) ; 24 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781032014784 (pbk.) :
  • 9781032015361 (hbk.) :
Subject(s): LOC classification:
  • ML3790
Summary: Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts 'move', as well as how to manage and navigate a music-based career. This book gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business.
List(s) this item appears in: BA (Hons) Music for the Creative Industries: Independent Project | BA (Hons) Music for the Creative Industries: Pre-Production Portfolio | BA (Hons) Film and Media Production level 6: - Independent Project | BA (Hons) Film and Media Production level 6: - Pre-production Portfolio
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Previous edition: 2018.

Includes index.

Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts 'move', as well as how to manage and navigate a music-based career. This book gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business.

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