Brands :  the new wealth creators / 
edited by Susannah Hart and John Murphy. 
 - Basingstoke :  Macmillan,  1997. 
 - 256p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0333659082 :  £45.00 0333659090 (pbk.) :  £15.99 9780333659083 9780333659090 
<br/><br/><label>Nat. Bib. No.: </label>GB97W6227  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trademarks.<br/>Brand name products.<br/>Brand name products--Marketing.