White, Hooper. <br/><br/>
How to produce an effective TV commercial / 
Hooper White. 
 - Chicago :  Crain Books,  c1981. 
 - xix, 284 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0872510360 9780872510364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising.