Ind, Nicholas. <br/><br/>
The corporate brand / 
Nicholas Ind. 
 - Basingstoke :  Macmillan Business,  1997. 
 - xi, 184p :  ill. ;  24 cm. 
<br/><br/>Bibliography: p179. - Includes index. 
<br/><br/><label>ISBN: </label>0333674723 :  £25.00 9780333674727 
<br/><br/><label>Nat. Bib. No.: </label>GB9749597  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate brand names.