TY  - BOOK
AU  - Schultz,Don E.
AU  - Tannenbaum,Stanley I.
AU  - Lauterborn,Robert F.
TI  - Integrated marketing communications
SN  - 0844233633 :
AV  - HF5415.123 
PY  - 1993///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Communication in marketing
N1  - Includes index
ER  -