Allen, Peter,  1937- <br/><br/>
Selling / 
Peter Allen. 
 - 5th ed /  revised by Geoffrey Wootten. 
 - Harlow :  Financial Times/Prentice Hall,  1998. 
 - x,278p :  ill. ;  24 cm. 
 - Frameworks .
<br/><br/> Previous ed: 1993.  Includes index. 
<br/><br/><label>ISBN: </label>027363402X 9780273634027 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.