TY  - BOOK
AU  - Allen,Peter
AU  - Wootten,Geoffrey
TI  - Selling
T2  - Frameworks
SN  - 027363402X
PY  - 1998///
CY  - Harlow
PB  - Financial Times/Prentice Hall
KW  - Marketing
N1  - Previous ed: 1993; Includes index
ER  -