TY  - BOOK
AU  - Campbell,David
AU  - Stonehouse,George
AU  - Houston,Bill
TI  - Business strategy: an introduction 
SN  - 0750642076
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Business planning
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -