Proctor, Tony. <br/><br/>
Essentials of marketing research / 
Tony Proctor. 
 - 2nd ed. 
 - Harlow :  Financial Times Prentice Hall,  2000. 
 - 470p :  ill., facsims.,maps ;  25 cm. 
<br/><br/> Previous ed.: London : Pitman, 1997. 
<br/><br/>Bibliography: p456-462. - Includes index. 
<br/><br/><label>ISBN: </label>0273642006 9780273642008 
<br/><br/><label>Nat. Bib. No.: </label>GB99V3976  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.