TY  - BOOK
AU  - Proctor,Tony
TI  - Essentials of marketing research
SN  - 0273642006
PY  - 2000///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing research
N1  - Previous ed.: London : Pitman, 1997; Bibliography: p456-462. - Includes index
ER  -