TY  - BOOK
AU  - Clifton,Rita
AU  - Maughan,Esther
ED  - Interbrand.
TI  - The future of brands: twenty-five visions 
T2  - Macmillan business
SN  - 0333776739
PY  - 2000/// [i.e.1999]
CY  - Basingstoke
PB  - Macmillan
KW  - Brand name products
KW  - Product management
N1  - Includes index; Published in association with Interbrand
N2  - In this text Interbrand have invited leading international opinion formers from many different fields to give their visions on the future of brands. It provides brand biographies, expert commentary and influential league tables of brands
ER  -