West, Christopher. <br/><br/>
Marketing research / 
Chris West. 
 - Basingstoke :  Macmillan,  1999. 
 - xvi,219p ;  24 cm. 
 - Macmillan business masters .
<br/><br/>Bibliography: p212-213. - Includes index. 
<br/><br/><label>ISBN: </label>0333721780 9780333721780 
<br/><br/><label>Nat. Bib. No.: </label>GB9931451  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.