Webb, John R. <br/><br/>
Understanding & designing marketing research / 
John R. Webb. 
 - London :  International Thomson Business Press,  1999. 
 - Paperback (viii, 236p) 
<br/><br/> Originally published by Academic Press Ltd., 1992. Reprinted by The Dryden Press, 1994, 1995.  Includes indexes. 
<br/><br/><label>ISBN: </label>1861524641 9781861524645