TY  - BOOK
AU  - Webb,John R.
TI  - Understanding & designing marketing research
SN  - 1861524641
PY  - 1999///
CY  - London
PB  - International Thomson Business Press
N1  - Originally published by Academic Press Ltd., 1992. Reprinted by The Dryden Press, 1994, 1995; Includes indexes
ER  -