Webb, John R.  1949- <br/><br/>
Understanding and designing market research / 
John R. Webb. 
 - 2nd ed. 
 - London :  Thomson Learning,  2002. 
 - xiii, 235 p. ;  25 cm. 
<br/><br/> Previous ed.: London: Academic, 1992. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1861525761  £19.99 9781861525765 
<br/><br/><label>Nat. Bib. No.: </label>GBA1V2785  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.