Lancaster, Geoffrey A. <br/><br/>
Marketing management / 
Geoff Lancaster, Lester Massingham. 
 - 3rd ed. 
 - London :  McGraw-Hill,  2001. 
 - xv,542p :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 1998. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077097521 9780077097523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.