TY  - BOOK
AU  - Lancaster,Geoffrey A.
AU  - Massingham,Lester
TI  - Marketing management
SN  - 0077097521
PY  - 2001///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Previous ed.: 1998; Includes bibliographical references and index
ER  -