Riezebos, H. J.,  1960- <br/><br/>
Brand management :  a theoretical and practical approach / 
Rik Riezebos. 
 - Harlow :  Financial Times Prentice Hall,  2003. 
 - xvi,331p :  ill. ;  24.5 cm. 
<br/><br/>Bibliography: p297-312. - Includes indexes. 
<br/><br/><label>ISBN: </label>0273655051  No price 9780273655053 
<br/><br/><label>Nat. Bib. No.: </label>GBA2W3287  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.