Revealing the corporation :  perspectives on identity, image, reputation, corporate branding, and corporate-level marketing / 
an anthology selected and interpreted by John M.T. Balmer and Stephen A. Greyser. 
 - London :  Routledge,  2003. 
 - xviii,365p ;  25 cm. 
<br/><br/><label>ISBN: </label>0415284201 :  £70.00 041528421X (pbk.) :  £21.99 9780415284202 9780415284219 
<br/><br/><label>Nat. Bib. No.: </label>GBA2W6353  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations.<br/>Corporate image.<br/>Business names.