TY  - BOOK
AU  - Balmer,John M.T.
AU  - Greyser,Stephen A.
TI  - Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing 
SN  - 0415284201 :
PY  - 2003///
CY  - London
PB  - Routledge
KW  - Corporations
KW  - Corporate image
KW  - Business names
ER  -