Doyle, P.  1943- <br/><br/>
Value-based marketing :  marketing strategies for corporate growth and shareholder value / 
Peter Doyle. 
 - Chichester ;  New York :  Wiley,  c2000. 
 - xii,370p :  ill., port. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471877271 :  No price 9780471877271 
<br/><br/><label>Nat. Bib. No.: </label>GBA149593  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Corporations--Valuation.