TY  - BOOK
AU  - Doyle,Peter
AU  - Stern,Philip
TI  - Marketing management and strategy
SN  - 9780273693987 (pbk.) :
PY  - 2006///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Formerly CIP; Previous ed.: 2002; Includes bibliographical references and index
ER  -