TY  - BOOK
AU  - Cyr,Lisa
TI  - Innovative promotions that work: a quick guide to the essentials of effective design 
T2  - Graphic workshop
SN  - 1592532195 (hbk.) :
AV  - NC998.5.A1 
PY  - 2006///
CY  - Gloucester, Mass., Hove
PB  - Rockport, RotoVision [distributor]
KW  - Commercial art
KW  - United States
KW  - History
KW  - 21st century
KW  - Case studies
KW  - Graphic arts
KW  - Sales promotion
N1  - Formerly CIP; At head of title: Graphic workshop; Image and brand brand-building promotions -- Be inspired -- Invitations, announcements, and cards -- The big idea -- Keepsake promotions -- Get production savvy -- Publication and newsletter promotions -- Treading new ground -- Campaigns
ER  -