Brand apart : insights on the art of creating a distinctive brand voice /
[Joe Duffy].
- New York : One Club, 2005.
- 190 p. : ill. ; 22 x 31 cm.
Offers case studies of famous brands, such as Harley Davidson, Starbucks, Nike and explores how their brand images were built using a combination of marketing, advertising and design. Designed by Duffy and Partners, this book features colour images and contains interviews with the clients and designers and creatives behind the famous campaigns.