Moisander, Johanna. <br/><br/>
Qualitative marketing research :  a cultural approach / 
Johanna Moisander and Anu Valtonen. 
 - London :  SAGE,  2006. 
 - xi, 227 p. ;  25 cm. 
 - Introducing qualitative methods .
<br/><br/> Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412903806 (cased) :  £70.00 1412903807 (cased) :  £70.00 9781412903813 (pbk.) :  £24.99 1412903815 (pbk.) :  £24.99 
<br/><br/><label>Nat. Bib. No.: </label>GBA639068  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Qualitative research.