TY  - BOOK
AU  - Moisander,Johanna
AU  - Valtonen,Anu
TI  - Qualitative marketing research: a cultural approach 
T2  - Introducing qualitative methods
SN  - 9781412903806 (cased) :
PY  - 2006///
CY  - London
PB  - SAGE
KW  - Marketing research
KW  - Qualitative research
N1  - Formerly CIP; Includes bibliographical references and index
ER  -