Brassington, Frances. <br/><br/>
Principles of marketing / 
Frances Brassington, Stephen Pettitt. 
 - 4th ed. 
 - Harlow :  Financial Times Prentice Hall,  2006. 
 - xxxi, 1264 p. :  col. ill. ;  27 cm. 
<br/><br/> Formerly CIP.  Previous ed.: 2003. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273695592 (pbk.) :  £39.99 0273695592 (pbk.) :  £39.99 
<br/><br/><label>Nat. Bib. No.: </label>GBA646116  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.