Management and creativity : from creative industries to creative management /
Chris Bilton.
- Oxford : Blackwell, 2006.
- 216 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Chris Bilton challenges the stereotypical opposition between 'creatives' and 'suits'. Drawing on the work of management and creativity theorists, as well as on the experience of individuals, he aims to improve our understanding of the relationship between the management of creativity and creative approaches to management.