Holt, Douglas B. <br/><br/>
How brands become icons :  the principles of cultural branding / 
Douglas B. Holt. 
 - Boston, MA. :  Harvard Business School,  c2004. 
 - xiii, 265 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1578517745 (hbk) :  £17.99 9781578517749 
<br/><br/><label>Nat. Bib. No.: </label>GBA459592  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Business names.<br/>Popular culture.