TY  - BOOK
AU  - Beech,John G.
AU  - Chadwick,Simon
TI  - The marketing of sport
SN  - 9780273688266 (pbk.) :
AV  - GV716 
PY  - 2007///
CY  - Harlow, England
PB  - Prentice Hall/Financial Times
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references and index; Introduction: The marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relatio[trunc]
ER  -