Chua, Perry. <br/><br/>
Logo savvy :  top brand-design firms share their naming and identity strategies / 
Perry Chua & Dann Ilicic. 
 - Gloucester, Mass. :  Rockport,  c2007. 
 - 191 p. :  ill. (chiefly col.) ;  25 cm. 
<br/><br/> After the business plan, the next step for any new company is choosing a name and designing a logo. 'Logo Savvy' helps readers understand how to define the right approach and achieve an innovative and unique solution for both the name and logo design. 
<br/><br/><label>ISBN: </label>9781592533046 (hbk) :  27.50 1592533043 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Logos (Symbols)<br/>Industrial design coordination.<br/>Trademarks.