TY  - BOOK
AU  - Chua,Perry
AU  - Ilicic,Dann
TI  - Logo savvy: top brand-design firms share their naming and identity strategies 
SN  - 9781592533046 (hbk) :
PY  - 2007///
CY  - Gloucester, Mass.
PB  - Rockport
KW  - Logos (Symbols)
KW  - Industrial design coordination
KW  - Trademarks
N2  - After the business plan, the next step for any new company is choosing a name and designing a logo. 'Logo Savvy' helps readers understand how to define the right approach and achieve an innovative and unique solution for both the name and logo design
ER  -