TY - BOOK AU - Hellman,Anne TI - Joël Desgrippes and Marc Gobé on the emotional brand experience T2 - Designers on design SN - 9781592532605 : AV - NC999.6.F8 PY - 2007/// CY - Beverly, MA PB - Rockport KW - Desgrippes Gobé KW - Commercial art KW - Psychological aspects KW - Brand name products KW - Marketing ER -