TY  - BOOK
AU  - King-Gordon,Stacey
TI  - Packaging makeovers: graphic redesign for market change 
SN  - 9781592533992 (pbk.) :
PY  - 2007///
CY  - Gloucester, Mass.
PB  - Rockport
KW  - Packaging
KW  - Design
KW  - Graphic arts
KW  - Brand name products
KW  - Marketing
N1  - Originally published: 2005
N2  - Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part of doing business. This text deconstructs package redesign, providing vital information for the business owner, as well as for the designer
ER  -