Brennan, Ross, 1957-

Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. - Los Angeles ; London : SAGE, 2007. - xix, 359 p. : ill. ; 25 cm. - Advanced marketing series .

Formerly CIP.

Includes bibliographical references and index.

9781412919692 (hbk.) : £75.00 141291969X (hbk.) : £75.00 9781412919708 (pbk.) : £24.99 1412919703 (pbk.) : £24.99

GBA678948 bnb


Industrial marketing.
Industrial marketing--Case studies.