TY - BOOK AU - Brennan,Ross AU - Canning,Louise AU - McDowell,Raymond TI - Business-to-business marketing T2 - Advanced marketing series SN - 9781412919692 (hbk.) : AV - HF5415.1263 PY - 2007/// CY - Los Angeles, London PB - SAGE KW - Industrial marketing KW - Case studies N1 - Formerly CIP; Includes bibliographical references and index ER -