Drummond, Graeme. <br/><br/>
Strategic marketing :  planning and control / 
Graeme Drummond, John Ensor, Ruth Ashford. 
 - 3rd ed. 
 - Oxford :  Butterworth-Heinemann,  2007. 
 - xv 332 p. ;  25 cm. 
<br/><br/> Previous ed.: 2001.  Published in association with the Chartered Institute of Marketing. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>075068271X (pbk.) :  £19.99 9780750682718 (pbk.) :  £19.99 
<br/><br/><label>Nat. Bib. No.: </label>GBA777428  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.