TY  - BOOK
AU  - Drummond,Graeme
AU  - Ensor,John
AU  - Ashford,Ruth
ED  - Chartered Institute of Marketing.
TI  - Strategic marketing: planning and control 
SN  - 075068271X (pbk.) :
PY  - 2007///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Previous ed.: 2001; Published in association with the Chartered Institute of Marketing; Includes bibliographical references and index
ER  -