TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
TI  - Marketing essentials
SN  - 9781408011508 (pbk.) :
PY  - 2009///
CY  - Australia, London
PB  - South-Western Cengage Learning
KW  - Marketing
N1  - Formerly CIP; Includes bibliographical references and index
ER  -