TY  - BOOK
AU  - Blythe,Jim
TI  - Principles and practice of marketing
SN  - 9781408011478
AV  - HF5415.13 .B59 2009
PY  - 2009///
CY  - Andover, Hampshire
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -