TY  - BOOK
AU  - Hutt,Michael D.
AU  - Speh,Thomas W.
TI  - Business marketing management: B2B 
SN  - 0324581637 (pbk.)
PY  - 2010///
CY  - Mason, Ohio
PB  - South-Western Cengage Learning
KW  - Industrial marketing
KW  - Management
KW  - Case studies
N1  - Previous ed.: Mason, Ohio: Thomson South-Western, 2006; Includes bibliographical references and indexes
ER  -